American Express sales collateralContracted with Federated Media to design a series of whitepapers and a collection of articles, case studies and product sheets to post on the American Express website. Developed the original design templates and created the artwork for each individual document.
The first whitepaper series was posted to the Amex Global Corporate Payments website in the summer of 2011, and it generated a lot of leads. This led to an unscheduled second round of whitepapers developed in the fall of 2011 and a third round in mid-2012.
A new 16-document series of articles, case studies, tip sheets and product sheets was completed in the first quarter of 2013 and revised again in 2014 and 2015.
The last two rounds were managed by Michelle Rafter at WordCount Editorial Services.
Other projectsSACSCOC annual report
'Turning Point' book
American Express sales collateral
American Express team meeting
American Express newsletter
Brand marks and identity
Dermatology Associates of Atlanta
Motor carrier industry
Semester at Sea book
Cheng Shin Tire
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